In the past couple of days I noticed, in various Metro stations here in Paris, some interesting and certainly eye-captivating ads: the campaign promotes the Eurostar, a train that is well know for connecting Paris to London in just a bit more than two hours, as one of the sponsors of the Olympic games that are about to start in London this summer. But, as you can see from your eyes, there's more than that....
Here the Greek-style statues seem to have been used to mock the well known British stereotypes of athletic heroes, at least in the French view: overweight naked bodies with beer bellies playing darts and snooker!
Perhaps the French company that is responsible for this ads is still suffering from the "defeat" (in terms of numbers of medals won) in Beijing....
I would love to see how the ads are in Metro in London... French athletes shooting snails or throwing goose liver instead of the javelin?
No comments:
Post a Comment
As usual, comments are welcome and much appreciated.